CRYSTAL RAYMOND 818-415-2647 cr@crystalraymond.com

EXPERIENCE: 

CREATIVE DIRECTOR & MARKETING CONSULTANT. Los Angeles/New York, 1/13-present

  • Specializing in print & film campaigns, catalog production, social media & e-commerce strategy, copywriting, trade shows and events

CREATIVE MARKETING DIRECTOR. BELLA + CANVAS GROUP, Los Angeles, 4/08-6/13

  • Oversee  BELLA  LUXX, BELLA+ CANVAS, and ALO YOGA  brands.
  • Create, evolve  and execute marketing concepts, direction and collateral that reinforce brand experience  and drive sales both in-store and online.
  • Hire, mentor and supervise a creative team of fifteen as well as continuously seek out the best creative talent and partnerships.
  • Direct, design and manage photo & film campaigns including creative direction, talent recruitment, model castings, location scouting. agency communication, retouching notes, printing management and budget.
  • Maintain individual brand identity and direct unique campaigns simultaneously for both the wholesale and retail market.
  • Execute from concept to final - catalogs, web design, mailers, videos, in-store signage and sales tools.
  • Conceive, produce and direct large-scale trade shows, conferences, sales meetings and customer-focused events year round. Includes booth design, staffing, marketing strategy and logistics for shows including: Coterie, Project, Outdoor Retailer, PPAI, ISS, LA Market Week.
  • Oversee strategic social media campaigns to create brand awareness, build online social communities, and maintain rich content to drive online sales.
  • Manage and partner with outside PR team to fulfill media requests and garner positive press opportunities.
  • Design and maintain brand showroom in the Cooper Design Space. Includes floor design, layout and customer  experience.
  • Oversee print advertising  budget and creative  strategy for publications.
  • Internally consult on product design direction and quality standards.
  • Develop and edit creative copy for multiple brands across multiple channels.
  • Actively manage corporate wide marketing calendar and budget.
  • Successfully develop and maintain competitive partnerships with outside vendors and agencies.
  • Maintain and create collaborative partnerships with customers to increase their sales and maximize brand awareness.

EDUCATION:

SAN DIEGO STATE UNIVERSITY - CALIFORNIA STATE UNIVERSITY. 2004-2007

  • Bachelor of Arts, City Planning
  • Minor: Marketing